Best Life Insurance Companies In Wisconsin (quotes from $51/month!)

Written By Licensed Agent Sa ElSeptember 1, 2023

It's Easy to think that because the average life expectancy in Wisconsin is 79.6 years, that you don't need life insurance coverage.  However, if you were to die suddenly due to illness or injury, your family would have to deal with your lost income.

They may also have to pay for your final expenses and deal with any other financial obligations your estate may require as well as other expenses for years to come.

In Wisconsin, there are a number of different life insurance companies to choose from and they offer multiple policies. But which company should you go with for your financial security? 

We've taken some time to research and review the best instant cheap life insurance quotes, policies, and insurers in Wisconsin so that you don't have to! 

Haven | Best For Same Day Coverage

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Haven Life is backed by A+ rated Mass Mutual, and is our #1 Pick because of their competitive rates, large coverage amounts and fast approval process.

More Of The Best Life Insurance Companies In Wisconsin Below...

Ladder | Best For Basic Term Life

ladder insurance logo

Ladder is backed by A+ Rated North American, and is our second pick.

Bestow | Best For No Exam Life

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Bestow is backed by A+ Rated North American, and is our third pick.

Ethos | Best For Young Families

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Ethos is backed by A+ rated Legal & General American, and is our fourth pick.

What Is The Average Cost Of Life Insurance In Wisconsin?

The average life insurance cost in Wisconsin is $607 per year or about $51 per month. Rates in Wisconsin are lower than the national average by $24 per year. Getting coverage in Wisconsin depends on your gender, age, and health status, which can all alter how much your life insurance costs.

Compare Life Insurance Quotes In Wisconsin

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The final insurance policy premium for any policy is determined by the underwriting insurance company following the application.

How Are Life Insurance Rates Determined In Wisconsin? 

Rates in Wisconsin are determined by a few factors, which include age, gender, health status, tobacco usage, and others. 

Below we cover the primary pricing factors in more detail:

  • Age - Age will be one of the most significant factors when determining your life insurance rates in Wisconsin. The younger you are when you purchase coverage, the more affordable it is going to be.
  • Gender - Your gender is going to be the second-largest factor when figuring out your insurance rates. You will find that women will have much more affordable rates than men, primarily because they live longer than men on average.
  • Tobacco Usage - If you are a tobacco user, you can expect your rates to be upwards of 65% more expensive every month. With Cancer being a leading cause of death in Wisconsin, and since smoking increases your rates considerably if you smoke, it's probably time to quit. 
  • Coverage Amount - The amount of coverage that you purchase will also change your rates. The higher the coverage amount you are buying, the more expensive the policy will become.
  • Term Length - Term length will be a factor because the longer the term length, the more expensive a policy will become. However, don't let this fool you; if you lock your rates in for a longer-term, you will actually save more money over time.
  • Current Health - Everyone is underwritten on an individual basis; this means that if you have a twin, their rates can still be different if their health is different. 
  • Driving Record - Life Insurance companies want to know that you aren't a crazy driver. If you have a history of speeding, DUI's or DWI's you could be looking at higher rates or even get declined for coverage.

It's important to understand what will and won't affect your insurance premiums when you are trying to find life insurance quotes in Wisconsin.

Since there are a few different types of life insurance it's essential to make sure you understand all of these factors before committing to a policy and signing papers.

What Are The Differences Between Term and Whole Life Insurance In WI?

The first question I usually get from a customer is what type of life insurance I should buy? The two most popular types are Term Life Insurance and Whole Life.

Term Life Insurance 

Term life insurance is usually set for a certain amount of time, between one year to thirty years. For example, if you had term coverage with 20 yr terms and died after 18 yrs, then your family would collect the death benefit.

If you were still alive after 20 yrs, then they wouldn't be eligible for any benefits because your policy would have ended.

Whole Life Insurance

The death payout from whole life insurance remains constant and does not depend on how old a person is. It pays out a sum certain amount no matter when the person dies, as long as you keep paying for the entire period without lapses or termination during this time.

Should You Consider a Universal Life Insurance Policy In Wisconsin?

A Universal life insurance plan is a type of permanent life insurance that offers death benefit protection for your entire lifetime along with flexible premiums and it builds cash value.

You can use a Wisconsin Universal life insurance plan to help protect your money and investments against the risk of early death.

Think of this policy as a hybrid between term and whole life. You get more affordable premiums than a traditional whole life policy and you can keep your policy as long as you live.


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What Expenses Does Life Insurance Cover?

Your beneficiaries can spend your policy’s benefit however they want. Beneficiaries often use the financial support for:

  • Income Replacement
  • Funeral Expenses
  • Taking care of disabled family members
  • Everyday expenses
  • Outstanding debts
  • Child or dependent care
  • College costs

Essentially, once the life insurance company cuts the check to your beneficiary, they can use it for their family, to start a business or any other means.

Does The Covid-19 Vaccine Void Life Insurance In Wisconsin? 

No, a Covid-19 vaccination will not affect your life insurance policy or premiums; however, as the coronavirus pandemic continues to threaten people in almost every community across the world, more and more people are considering life insurance - here are the basics:

Can I Get Life Insurance If I Recently Traveled Or Plan To Travel Internationally? 

If you traveled to a country, or an area considered unsafe by the U.S. government for 30 days before applying for life insurance, your application will be delayed due to potential exposure.

However, after you return home from that trip and wait for 30 days of safety, you'll be able to resubmit your application.

Does Wisconsin Life Insurance Cover Covid-19 Deaths?

Yes, life insurance policies will pay out death benefits to your beneficiary if you pass away from Covid-19 in Wisconsin.

There are very few insurance policies that will exclude death by infectious disease. Exceptions are made for certain diseases, such as cancer; a cancer policy may not be paid if the insured dies from COVID-19.

There are also policies like accidental death insurance where the death benefit will only pay out if you die from an accident.

How To Contact The Department Of Life Insurance Wisconsin?

The best way to contact the Wisconsin Department of insurance is by phone at (608) 266-3585 or toll free at (800) 236-8517. You can also reach them via email at: [email protected]

You can reach the Wisconsin Department of Insurance at the below mailing address:

Office of the Commissioner of Insurance,
P.O. Box 7873,
Madison, WI 53707-7873

Physical Address:
Office of the Commissioner of Insurance,
125 South Webster Street,
Madison, WI 53703-3474

For more information about the Wisconsin Department of Insurance, you can visit their website at:

How To Buy Term Life Insurance In Wisconsin?

Some sites say it will take between four to eight weeks from start to finish when purchasing life insurance; however, I can assure you that is no longer the case in 2021.

It's much easier to find a term life insurance policy now, and getting covered in under 5 minutes is almost the industry norm.

It's best to compare quotes across multiple insurance companies to make sure you are getting the best rate and the most benefits.

We even recommend applying to more than one company so that the insurance companies have to fight for your business.

The life insurance application process can be completed in just 4 steps.

Here's how:

  1. 1
    Get your free life insurance quote. Compare and contrast rates from different insurance companies 100% online without getting called from an agent. You should look at both online life insurance no medical exam options and fully underwritten options. 
  2. 2
    Choose your life insurance policy. It's time to decide how much coverage you can afford and pick your plan amount and term length. You should select a company that has a good rating with A.M. Best and also excellent customer service.
  3. 3
    Fill out your "real-time" application. Complete your application entirely online without any agents by answering a few questions. Our online companies offer accelerated or real-time applications, so the underwriting happens as you complete your application. 
  4. 4
    Sign your life insurance policy and pay. Most companies will be able to give you an instant approval or an instant decision on the outcome of your policy. Once approved, you can sign your application and make your premium payments online... That's it; you're covered!

Taking Action

We hope these resources have been helpful and that you now have a clearer understanding of Wisconsin life insurance.

To get started, all you need to do is click here or on any of the above buttons.

You will receive an instant quote so that you can compare rates from top-rated companies today.

Frequently Asked Questions

How much is life insurance in Wisconsin per month?

The average monthly cost of term life insurance in Wisconsin is around $51 per month. Costs vary based on your age, medical status, occupation, location of residence, or employment, as well as how much life insurance coverage you are seeking.

What is the best life insurance policy in Wisconsin?

The best life policy in Wisconsin comes from Bestow. This is because they have some of the best coverage options, affordable premiums and are one of the only life insurance companies that can cover you in less than 5 minutes for up to $1.5 Million in coverage. They offer rates starting at just $14 per month!

What death qualifies for life insurance?

Life Insurance traditionally offers what is known as an all-cause death benefit. This means it will cover deaths from an accident, chronic illness, critical illness, or terminal illness. The only exception is death from suicide, life insurance policies usually put a 2-year waiting period on death by suicide but it's best to check your policy for specifics. 

How much is a 500k life insurance policy In Wisconsin?

A 35-year-old non-tobacco using female in excellent health can get a $500k life insurance policy for about $24 per month with no exam and a 35-year-old non-tobacco using male could get the same coverage for $33 per month. 

Which type of life insurance is best in WI?

Term life insurance is the simplest and cheapest type of life insurance to find because it builds no cash value. It can be purchased for a particular duration or until you reach a specific age. However, some may feel more comfortable with it as long-term coverage. The cost depends on your habits, such as smoking and your height, weight, age, and gender.

What is the minimum age to buy life insurance in WI?

You need to be at least 18 years old to purchase your own life policy in Wisconsin. However, you can buy a plan for your kids as an individual policy or as a rider on your insurance policy.

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